EVERESTING Italy 8848 is the Italian version of an Australian sports movement aimed at road biking enthusiasts. Originally born in Melbourne, this movement spread all over the world. The idea behind Everesting is very simple: biking uphill and downhill *on the same hill* until the total ascents will take you to 8848 meters, the height of Mount Everest. A unique and extreme challenge of physical endurance.

This project hired me for their branding and design of a new logo which was then used in their merchandise and information publications.

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The images above show the equipment of a typical EVERESTER
and an article in a trade magazine.

Below, the study of the various proposals of the official logo.